We are thrilled to announce Ariana Grande as Brand Ambassador, and face of the House. The Grammy Award winning singer, songwriter, and actress is one of the best-selling artists in the world, celebrated for her breathtaking performances and her incredible vocal range. This new partnership unites two icons of pop culture.

‘I am thrilled to be Swarovski's Brand Ambassador. It's an honor to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewelry, and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle.’

Ariana Grande

’Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world, and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together.

Giovanna Engelbert, Global Creative Director